OUR STORY

Scents and Sensibility: How Two Unlikely Entrepreneurs Bottled a Dream Called Elanora

Some stories begin with spreadsheets. Others start with spark. This one? It began with chai. It was during one of their casual tea breaks that Jashan, an automotive parts trader, and Gautam, a creator of bespoke Indian sweets, stumbled into a conversation that would change everything. Different industries. Different passions. But one shared frustration: Why was it so hard to find a premium fragrance in India that actually lasts? That chai-fueled moment wasn't just a break it was a breakthrough. And it gave birth to Elanora.

A Vision in Every Bottle

From day one, Elanora was never meant to be "just another perfume brand." It was built with a mission: to craft a premium skin essential experience that blends luxury, longevity, and personality minus the unnecessary fluff. Their cornerstone product? Authentic Eau de Parfum (EDP), formulated with a higher oil concentration than most mass-market fragrances. Translation? You spray it on and it stays. Not for 2 hours. For eight.
But they didn't stop there. Elanora quickly expanded into solid perfumes, scented candles, and niche innovations including one of their boldest entries: Revivo, their category-defining shoe perfume.
"Revivo" isn't just a fragrance it's a functional essential, created for real-world use. The name itself means "to live again," echoing the product's purpose: to give new life to every step you take.

No Beauty Background, No Problem

What sets Jashan and Gautam apart isn't just what they created it's how they created it. Neither came from the beauty industry. They weren't chemists, perfumers, or marketing veterans. They were outsiders and that became their secret weapon. "We weren't bound by how things are 'supposed' to be done," says Jashan. "That gave us freedom to approach the fragrance market like consumers first, not just creators." Gautam agrees. "We didn't have ego. We had curiosity. And we listened to what people really wanted something that smelled good and lasted long without costing a fortune." They approached product development like entrepreneurs: testing, iterating, learning. They didn't chase trends they solved pain points. And in doing so, they crafted a product suite that feels both intentional and intuitive.

Crafted With Passion, Built for Longevity

Every Elanora product is more than just a scent it's an experience. Whether it's the elegance of their Eau de Parfum, the comfort of their candles, or the innovation of their solid perfumes, the brand is driven by one promise: lasting luxury that fits into everyday life.
What started as a chai-time idea has now become a fragrance revolution. Today, Elanora is not just about smelling good it's about feeling confident, feeling fresh, and making every moment unforgettable.

Built from Grit, Fueled by Passion

Behind the glossy packaging and elegant branding lies a story of hustle. These aren't trust-fund founders who bought their way into luxury. They built it brick by brick, blend by blend. From navigating packaging challenges and sourcing high-quality oils to managing production timelines and marketing with limited resources they've worn every hat. And they still do.